Logo & Branding - ARN Global Consolidated Services

Brand Strategy Development

We work with senior stakeholders to define a brand strategy, establishing what a business stands for, its purpose and values in simple, compelling terms. We translate this into a differentiating positioning. For businesses dealing with a complex structure or portfolio of products we design a correspondingly clear brand architecture.

Design Concept

ARN Global will create a new graphic identity for the client. In this phase, ARN Global will:

Determine appropriate sample applications.
Create multiple design concepts for the identity across sample applications.
Present concepts to the client.
Based on feedback, refine one direction for a follow up presentation.

Interactive & functional
wireframe mockups & prototypes

Branding Agency in Lagos Nigeria > ARN Global

ARN Global’s branding and creative design services include:

Brand Strategy
Naming
Logo/Brand Identity Design
Business Collateral/Stationery Design
Brand Guidelines Development
Graphic Design (Flyers, Brochures, Magazines, etc.)
Print Design
Product Design
Packaging

Our Branding Process

Analysis And Research

ARN Global will complete a phase of analysis and research in which we will conduct interviews and review materials to create a basis for work moving forward. In this phase, ARN Global will:

Confirm project process and schedule.
Review existing materials, ranging from the website to publications, as well as materials of other global businesses.
Conduct a meeting with the client to understand the objectives of the company, and the goals of the graphic identity project. We will facilitate a discussion around the company tagline to determine the internal interest in renaming either or both.
Create a brief that summarizes findings in the form of a narrative.
Present a findings summary in preparation for work.
Amend brief as indicated by the client and determine the entire scope of the project.

Logo Development

Once a single direction is chosen, ARN Global will move into design development. In this phase, we will:

Establish color, typography, and supporting graphic elements.
Conduct a review with the client to discuss revisions and feedback.
Present final design to the client for approval.
Create digital files for the logo in preparation of final production.

Collateral Design

ARN Global will develop designs for representative applications, demonstrating the use of the identity. A final list will be agreed upon with the client. Potential applications include:

Stationery: letterhead, envelope, business cards, note pad, ID Cards, folder, CD and CD Jacket
Email newsletter template
Desktop wallpaper

Logo and Branding

First impressions count for everything. ARN Global’s branding service is all about crafting a memorable identity which captivates your target audience.

Brand Strategy Development

Design Concept

Reasons to work with us

Branding Agency in Lagos Nigeria > ARN Global

Our Branding Process

Analysis And Research

Logo Development

Collateral Design

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